Once upon a digital time, shopping ads were known as Product Listing Ads (PLAs). They solidified their place in the ROI pantheon thanks to providing businesses with that coveted extra visibility resulting in extra revenue and increased brand loyalty. If you are preparing for your next shopping ad campaign, you are probably wondering whether to

Facebook advertising is a big and growing business: companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. That’s an increase of 47 percent (Nearly $3 billion) from the same period in 2016. Why advertise on Facebook? At last count, more than two billion people were using Facebook. And those users are highly